If you’re a local business owner, then you know how important it is to rank high in local search results. After all, the majority of people who use the internet to find businesses do so through a local search engine like Google Maps or Yelp. So how can you improve your local SEO strategy and rise to the top of those search results? Here are five tips that will help!
1. Understand How Local SEO Works
One of the first steps to improving your local SEO strategy is to understand how local SEO works. Local SEO is a subset of general SEO that focuses on optimizing your website for local searches. There are several factors that go into local SEO, including your NAP (name, address, and phone number), reviews, and citations.
2. Optimize Your Google My Business Listing
One of the best ways to improve your local SEO strategy is to optimize your Google My Business listing. Your GMB listing is what appears in the “map pack” when someone searches for a keyword related to your business.
To optimize your GMB listing, start by claiming and verifying your listing. Then, fill out all of the fields in the listing, including the business name, address, phone number, category, and hours of operation. You should also add photos and videos to your listing, as well as create posts that highlight special offers or events.
Additionally, getting listed in Local directories is also a great way to improve your local SEO. There are dozens of local directories that you can list your business on, such as Yelp, Angie’s List, and the Better Business Bureau.
3. Optimize Your Website for Local Keywords
In addition to optimizing your GMB listing and getting listed in local directories, you should also optimize your website for local keywords. This means including city and/or region-specific keywords on your website so that it will rank higher in search results for those keywords.
To find the right local keywords to target, start by using the Google Keyword Planner tool. Then, create content on your website that includes those keywords, such as blog posts or landing pages. Be sure to also include your city and/or region in your website’s title tags and meta descriptions so that it will appear in search results when someone searches for those keywords.
4. Build Citations
Citations are mentions of your business name and address on other websites. They’re similar to backlinks, they help to improve your website’s authority and ranking in search results. However, unlike backlinks, you don’t need a link back to your website for a citation to be effective.
There are numerous ways to build citations for your business. One is to simply list your business on popular online directories such as Yelp or Angie’s List (as mentioned above). Another is to create profiles on social media sites such as Facebook or Twitter and include your business name, address, and phone number on those profiles. You can also try contacting other websites in your industry or niche and asking them if they would be willing to mention your business on their site.
5. Monitor Your Reviews & Ratings
Finally, one of the most important things you can do to improve your local SEO strategy is to monitor your reviews and ratings online. Make sure that you claim any listings that have been created for your business (such as on Yelp or Google Maps) so that you can respond quickly to any negative reviews that are left. You should also encourage customers or clients who had a positive experience with your business to leave a review or rating online
By utilizing the five strategies mentioned in this blog post, you can improve your Local SEO visibility and thus acquire more website traffic, leads, and conversions. If you require help with your Local SEO campaign, our local marketing agency team would be delighted to assist you further and create a personalized plan-of-attack according to what you hope to achieve. Get in touch with us today so that we can get started!