Having an exquisite industrial website design is essential for creating a positive impression with your clientele, regardless of the industry you are in. The era of mediocre sites as acceptable has passed us by; from its aesthetics and content to – above all else – its capacity to convert visitors into leads, everything about it must be impeccable. Your guests anticipate being engaged immediately or else they will become disinterested and look elsewhere.
Let’s explore the top 7 website designs that are sure to help you create an effective, inspiring look for your site by 2023!
1. Dedicated Computing
Specializing in highly sophisticated computing systems, Dedicated Computing is a leader in the OEM industry and provides high-quality products to customers within multiple sectors such as healthcare, life sciences, training/simulation, and industrial.
Dedicated Computing has a wide range of intricate solutions, yet presents them in an uncomplicated and clear way. The title text on the homepage concisely conveys what they do while also subtly exhibiting its brand identity.
Incorporating the “DC Spotlight” module on your homepage is a clever way to maximize real estate. Additionally, featuring a company blog or news section can help draw attention and an influx of visitors toward organic areas of your website – it’s always worth giving it a try!
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2. AGCO
The AGCO website homepage is thoughtfully organized, and I’m especially fond of the visually stimulating “card” style news items that accompany each corporate press release.
The AGCO website is an impressive example of how to effectively utilize static left sidebar navigation for all the sub-pages. Their typography and design choices are top-notch, making this approach straightforward but effective.
It’s unmistakable that AGCO is an agricultural machinery company as they infuse their brand with a powerful agrarian theme throughout the entirety of their website.
3. Mac Instruments
Mac Instruments is a renowned leader in the area of high-temperature moisture measurement, specializing in and producing precision instruments like flow meters and moisture analyzers for industrial processes.
The Mac Instruments website is creative and captivating thanks to its dark, bold theme. Every product page has plenty of essential data such as data sheets, handbooks, wiring info, and more. Having a wealth of valuable content on these web pages it can notably enhance search engine optimization while providing an incredibly useful user experience.
Mac Instruments also provides an admirable “Back To Top” CTA, allowing their patrons to conveniently navigate through the page. This easy user experience is sure to enhance any visit and make it even more pleasurable!
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4. Dehumidifier Corp
Dehumidifier Corp is your go-to for all things dehumidifiers and more. From comprehensive control systems and condensers to duct heaters to match any project’s needs – they have it all! Their wide selection of products spans a variety of industries making them the preferred choice for businesses around the world.
While the benefits of this website can’t be seen by simply looking, they certainly exist. Utilizing A/B testing to support its continuous improvement and optimization efforts is one such example. With Growth-Driven Design (GDD) as a powerful ally—a data-driven approach to website design and development—this company has taken strides toward success. In other words, it’s no surprise that their site stands out from the rest!
Unlike outdated web design, GDD focuses on trial and error to increase visitor involvement, capturing behavior data that will help drive leads — not just by mere intuition. Constant testing and improvements based on actionable data is the key to converting website visitors into clients.
5. Martin Marietta
Martin Marietta dared to be different by choosing a left-hand column for their main navigation, instead of placing it on the top. This setup allows them to include icons that help users identify where they need to go quickly and easily.
The prime goal of the site is to steer users toward our product calculator where they can obtain a quote. It’s one of my favorite online calculators so far; it looks amazing, its navigation is seamless, and it couldn’t be easier to use!
To get a glimpse of how an ideal locator should be designed, check out the exemplary Martin Marietta facility locator. Just like their product calculator, its user experience is carefully planned and executed.
6. Greenbrier
The moment you arrive at Greenbrier‘s homepage, their purpose is obvious from the straightforward tagline: “Moving What Matters” Scroll down for a comprehensive list of services with unique brand colors to aid your navigation.
On the home page, Greenbrier has thoughtfully placed a recruitment section. The CTA is cleverly positioned to not take away from the content yet still be evident enough for those looking to apply. Whether you want a job at this company or just more information, everything can be quickly found in one glance at their website!
The inner pages showcase some breathtaking photography and boast a steady flow. Plus, on the About page lies an incredibly helpful timeline slider that you can use to learn more about the company’s history and milestones.
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7. American Alloy Fabricators
By prominently displaying their ASME certification on the American Alloy Fabricators homepage, prospective buyers can quickly discover that they are a trustworthy provider. Additionally, the unique and clearly-stated CTA of “Start Your Project Now!” gives users insight into what they should do next when visiting the site – making it simple to get started with them.
American Alloy‘s website navigation is effortless and straightforward, so potential customers can easily arrive at the desired destination. Their resources section also includes a blog that positions American Alloy as an established expert through answers to commonly asked questions. Additionally, their colors and web design perfectly reflect their brand identity – something we appreciate very much!
Website Design for Your Industrial Business
At Next Level Web Design, we understand the unique needs of industrial businesses when it comes to website design. Whether you need to attract new customers or streamline employee operations, our experienced web designers have the tools and expertise necessary to create a website that will take your business’s productivity and success to the next level. So why wait? Look no further; let us make a powerful impact on your digital presence today!
