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Drive New Business with Custom-Tailored Roofing Website Designs in 2023

With over 2 billion websites on the internet, top-converting roofing sites triumph in two areas: aesthetics and functionality. A beautiful roofing website design is essential for any roofing firm since – both online and offline – people are instinctively pulled to stunning visuals.

In actuality, an astounding 57% of internet users have declared they won’t suggest a business that doesn’t possess a properly designed website for mobile devices. Many people assume design merely involves color schemes and graphics; however, this is only one element of it.

When drawing up your roofing website design, both the technical and aesthetic components are essential. Things like a fast loading time, efficient hosting, and logical navigation must all be considered. Furthermore, you’ll want to consider:

  • Loading speed
  • SEO
  • Unique solutions
  • UI and UX
  • Graphic Design

Your website is the cornerstone of your roofing company’s digital identity, therefore it must be crafted with attention and intention. If there are any shortcomings in your website, this will negatively affect how people view your brand online and reduce leads generated from it.

If you’re looking for ideas to revamp an old website or create a new one, there is plenty of information to consider. To assist in your roofing web design research process, here are some inspiring roofing websites and innovative ideas that can be used as part of the redesign!

Top-tier Roofing Website Designs

By examining these exceptional examples of roofing website designs, we can easily recognize the crucial elements for successful search engine optimization and lead generation. We’ve explored a few advantages to demonstrate how roofing websites should be designed and their associated benefits.

1. Total Home Roofing

Total Home Roofing checks off all the key roofing elements of web design. From a chatbot to intuitive navigation and colors that complement one another, this website was designed with customer lead generation in mind. Moreover, Total Home Roofing provides customers with a blog chock-full of content crafted to bolster brand credibility and authority.

As soon as visitors arrive on the homepage, they are immediately presented with easy-to-follow calls to action that enable them to get a free quote. By additionally highlighting its virtual inspection offering, this business encourages customers to make contact and eliminates any pain points while reducing overheads for the company itself.

total home roofing website design

2. ZeZee Roofing

For an unobtrusive yet effective roofing web design, look no further! ZeZee Roofing’s website provides all the necessary details about its company and its services without any fuss. Plus, you can easily request a quote from them via telephone or through the link on the top right corner of your screen.

A brief overview of the company’s history is featured below, and customers have an easy opportunity to “Get a Quote Now” with two distinct buttons available on the homepage alone. Make it simple for your customers to connect quickly!

Moreover, ZeZee Roofing has set itself apart with a sophisticated website design, featuring an elegant blend of white, gray, and red. This modern aesthetic leaves customers in awe as they peruse the wide selection of roofing services available!

zezee roofing website design

3. First Quality

This roofing website has a seemingly high amount of text on its homepage, yet the design remains organized and straightforward to browse. First Quality demonstrates its excellent services with an impressive testimonial banner that boasts social evidence for visitors, as well as its Angie’s List Super Service Award located beneath it.

Their website’s horizontal menu features a tab labeled “Why Choose Us” that clearly and concisely details their company’s distinct value proposition. Every sub-category provides another justification for why First Quality is one of the best roofing repair companies available, allowing prospective customers to quickly recognize why we are reliable while providing them with options if they want more information.

first quality roofing website design

4. Metro NYC Builders

Metro NYC Builders‘ website design draws attention with its powerful call to action! At the top of the page, it reads “Call now and receive 100% free on-site estimate”. As you scroll down, more information about their services is provided as well as reviews from past customers. This combination helps create a sense of trust and reliability for potential clients.

This roofing company website is truly groundbreaking in its simplicity! A lack of a horizontal menu shows that you don’t need an extensive navigation system to draw quality leads or engage users. This minimalist design serves as a reminder that less really can be more when it comes to web design.

metro nyc builders roofing website design

5. Piney Orchard

Piney Orchard Roofing stands out from the rest, thanks in part to their 5-star Google reviews and contact buttons. With 95% of customers reading online reviews before making a purchase, it’s no wonder that displaying customer feedback is now critical for any roofing business looking to succeed. Plus, with easy-access contact buttons on their website design, potential customers can easily get in touch with Piney Orchard!

On the bottom right corner of the page, there are two buttons to call or SMS. This facilitates customers who may not wish to initiate a phone conversation, but still desire contact with Piney Orchard; it demonstrates that their target audience’s communication preferences have been thoughtfully considered.

piney orchard roofing website design

6. Cape Roof

Cape Roof has masterfully used the color blue to draw attention to its navigation bar, creating an uncluttered and organized website design. Additionally, the hero slideshow featured on their page appropriately displays a broad array of services without overcrowding it with visuals.

This roofing company’s website design serves as the perfect example of how to use empty space, often called “negative” or white space, for balancing out different design elements. The judicious utilization of negative space can significantly enhance readability by up to 20%.

It’s remarkable to observe the advantages section of this roofing website. Rather than providing an extensive explanation, they cleverly condensed it into six points and included illustrations for a more visually appealing presentation.

cape roof roofing website design

7. Christian Roofing and Remodeling

Unlike the other six roofing business websites, Christian Roofing and Remodeling‘s homepage gets straight to the point with a lead generation form that allows visitors to quickly request a quote.

Rather than providing a text outline of its services, the company has created an introductory video that is far more informative and personable. According to HubSpot, 86% of those who used videos for marketing found it to be successful in gaining leads!

By including subtitles, you could drastically enhance the video’s success; studies show that 80% of viewers watch videos fully when they have captions.

christian roofing and remodeling roofing website design

Website Design for Your Roofing Business

Developing a roofing website requires extensive time, effort, and skill. As an entrepreneur with limited resources, focusing on other essential business matters while ensuring your site is expertly crafted may seem daunting. Fortunately, investing in qualified web designers saves you both precious money and time!


Make your roofing business stand out with Next Level Web Design. Our experienced digital marketing team is here to provide you with the best website design and advertisement ideas tailored specifically to your needs. Build a secure, responsive web design that will make an impact on your marketing strategies – get in touch today!

Let Us Know Now!


Search Engine Optimization

Services Included:

SEO Growth
• Niche Keyword Research
• SEO Strategy For Your Brand
• Google Business Places Set up and Optimization

TOOLS, Integration, & Reporting
• Google Analytics
• Google Search Console Impressions & Clicks
• GBP Insights,Clicks, Calls, Impressions
• Keyword Rankings of Maps, & Organic Search

On-page SEO
• Title Optimization
• Meta Descriptions
• Header Optimization (H1,H2, & H3)
• Page URL Optimization
• Grammar and Content Optimization
• N.A.P. & GBP Connections
• Internal Linking
Technical SEO
• Google Search Console site-map submission
• Structured Data – Schema Integration
• Siloing
• Website Performance
• Canonical Code
• Broken Links or 404 Pages
• 301 Redirects
• Google Search Console Monitoring

Link Acquisition
• Local Business Listings

Services Included:

SEO Growth
• Niche Keyword Research
• SEO Strategy For Your Brand
• Google Business Places Set up and Optimization

TOOLS, Integration, & Reporting
• Google Analytics
• Google Search Console Impressions & Clicks
• GBP Insights,Clicks, Calls, Impressions
• Keyword Rankings of Maps, & Organic Search

On-page SEO
• Title Optimization
• Meta Descriptions
• Header Optimization
• Page URL Optimization
• Grammar and Content Optimization
• N.A.P. & GBP Connections
• Internal Linking
• Image Optimization
Technical SEO
• Google Search Console site-map submission
• Structured Data – Schema Integration
• Siloing
• Website Performance
• Canonical Code
• Broken Links or 404 Pages
• 301 Redirects
• Google Search Console Monitoring
• Alt text and image file optimization

Link Acquisition
• Local Business Listings
• 1 Premium Link Per Month

Services Included:

SEO Growth
• SEO Market Research
• SEO Strategy For Your Brand
• Google Business Places Set up and Optimization
• SEO Benchmarking For Content Strategy

TOOLS, Integration, & Reporting
• Google Analytics
• Google Search Console Impressions & Clicks
• GBP Insights,Clicks, Calls, Impressions
• Keyword Rankings of Maps, & Organic Search

On-page SEO
• Title Optimization
• Meta Descriptions
• Header Optimization
• Page URL Optimization
• Grammar and Content Optimization
• N.A.P. & GBP Connections
• Internal Linking
• Image Optimization
• Blog Content SEO Publishing w/Infographics
Technical SEO
• Google Search Console site-map submission
• Structured Data – Schema Integration
• Siloing
• Website Performance
• Canonical Code
• Broken Links or 404 Pages
• 301 Redirects
• Google Search Console Monitoring
• Alt text and image file optimization

Link Acquisition
• Local Business Listings
• 2 Premium Links Per Month

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