With over 2 billion websites on the internet, top-converting roofing sites triumph in two areas: aesthetics and functionality. A beautiful roofing website design is essential for any roofing firm since – both online and offline – people are instinctively pulled to stunning visuals.
In actuality, an astounding 57% of internet users have declared they won’t suggest a business that doesn’t possess a properly designed website for mobile devices. Many people assume design merely involves color schemes and graphics; however, this is only one element of it.
When drawing up your roofing website design, both the technical and aesthetic components are essential. Things like a fast loading time, efficient hosting, and logical navigation must all be considered. Furthermore, you’ll want to consider:
- Loading speed
- SEO
- Unique solutions
- UI and UX
- Graphic Design
Your website is the cornerstone of your roofing company’s digital identity, therefore it must be crafted with attention and intention. If there are any shortcomings in your website, this will negatively affect how people view your brand online and reduce leads generated from it.
If you’re looking for ideas to revamp an old website or create a new one, there is plenty of information to consider. To assist in your roofing web design research process, here are some inspiring roofing websites and innovative ideas that can be used as part of the redesign!
Top-tier Roofing Website Designs
By examining these exceptional examples of roofing website designs, we can easily recognize the crucial elements for successful search engine optimization and lead generation. We’ve explored a few advantages to demonstrate how roofing websites should be designed and their associated benefits.
1. Total Home Roofing
Total Home Roofing checks off all the key roofing elements of web design. From a chatbot to intuitive navigation and colors that complement one another, this website was designed with customer lead generation in mind. Moreover, Total Home Roofing provides customers with a blog chock-full of content crafted to bolster brand credibility and authority.
As soon as visitors arrive on the homepage, they are immediately presented with easy-to-follow calls to action that enable them to get a free quote. By additionally highlighting its virtual inspection offering, this business encourages customers to make contact and eliminates any pain points while reducing overheads for the company itself.

2. ZeZee Roofing
For an unobtrusive yet effective roofing web design, look no further! ZeZee Roofing’s website provides all the necessary details about its company and its services without any fuss. Plus, you can easily request a quote from them via telephone or through the link on the top right corner of your screen.
A brief overview of the company’s history is featured below, and customers have an easy opportunity to “Get a Quote Now” with two distinct buttons available on the homepage alone. Make it simple for your customers to connect quickly!
Moreover, ZeZee Roofing has set itself apart with a sophisticated website design, featuring an elegant blend of white, gray, and red. This modern aesthetic leaves customers in awe as they peruse the wide selection of roofing services available!

3. First Quality
This roofing website has a seemingly high amount of text on its homepage, yet the design remains organized and straightforward to browse. First Quality demonstrates its excellent services with an impressive testimonial banner that boasts social evidence for visitors, as well as its Angie’s List Super Service Award located beneath it.
Their website’s horizontal menu features a tab labeled “Why Choose Us” that clearly and concisely details their company’s distinct value proposition. Every sub-category provides another justification for why First Quality is one of the best roofing repair companies available, allowing prospective customers to quickly recognize why we are reliable while providing them with options if they want more information.

4. Metro NYC Builders
Metro NYC Builders‘ website design draws attention with its powerful call to action! At the top of the page, it reads “Call now and receive 100% free on-site estimate”. As you scroll down, more information about their services is provided as well as reviews from past customers. This combination helps create a sense of trust and reliability for potential clients.
This roofing company website is truly groundbreaking in its simplicity! A lack of a horizontal menu shows that you don’t need an extensive navigation system to draw quality leads or engage users. This minimalist design serves as a reminder that less really can be more when it comes to web design.

5. Piney Orchard
Piney Orchard Roofing stands out from the rest, thanks in part to their 5-star Google reviews and contact buttons. With 95% of customers reading online reviews before making a purchase, it’s no wonder that displaying customer feedback is now critical for any roofing business looking to succeed. Plus, with easy-access contact buttons on their website design, potential customers can easily get in touch with Piney Orchard!
On the bottom right corner of the page, there are two buttons to call or SMS. This facilitates customers who may not wish to initiate a phone conversation, but still desire contact with Piney Orchard; it demonstrates that their target audience’s communication preferences have been thoughtfully considered.

6. Cape Roof
Cape Roof has masterfully used the color blue to draw attention to its navigation bar, creating an uncluttered and organized website design. Additionally, the hero slideshow featured on their page appropriately displays a broad array of services without overcrowding it with visuals.
This roofing company’s website design serves as the perfect example of how to use empty space, often called “negative” or white space, for balancing out different design elements. The judicious utilization of negative space can significantly enhance readability by up to 20%.
It’s remarkable to observe the advantages section of this roofing website. Rather than providing an extensive explanation, they cleverly condensed it into six points and included illustrations for a more visually appealing presentation.

7. Christian Roofing and Remodeling
Unlike the other six roofing business websites, Christian Roofing and Remodeling‘s homepage gets straight to the point with a lead generation form that allows visitors to quickly request a quote.
Rather than providing a text outline of its services, the company has created an introductory video that is far more informative and personable. According to HubSpot, 86% of those who used videos for marketing found it to be successful in gaining leads!
By including subtitles, you could drastically enhance the video’s success; studies show that 80% of viewers watch videos fully when they have captions.

Website Design for Your Roofing Business
Developing a roofing website requires extensive time, effort, and skill. As an entrepreneur with limited resources, focusing on other essential business matters while ensuring your site is expertly crafted may seem daunting. Fortunately, investing in qualified web designers saves you both precious money and time!
Make your roofing business stand out with Next Level Web Design. Our experienced digital marketing team is here to provide you with the best website design and advertisement ideas tailored specifically to your needs. Build a secure, responsive web design that will make an impact on your marketing strategies – get in touch today!