Uniquely designed to captivate their clientele, medical offices vary in style and appearance. For instance, a dentist’s office might be decorated with models of the mouth as well as posters instructing proper flossing or pictures of happy patients showing off their smiles; whereas a sports medicine clinic may have images of famous athletes, motivational quotes on its walls and magazines dedicated to sports activities in the waiting area. It is clear that each practice adapts its décor based on who they serve.
Your medical practice’s website is just as important to your online presence as your office or clinic would be. In order for it to become the best resource possible for patients, you need to pay close attention to its design and aesthetic — think of it like a digital hub where you can build up trust in your brand while also providing vital information and giving people the opportunity to complete tasks quickly. A well-designed website could make all the difference!
A well-designed medical website is essential for providing patients with the most optimal experience, including setting up new consultations, making payments securely and quickly, staying informed on news or events happening at your practice, easily answering frequently asked questions, and much more.
However, constructing your medical website may sound intimidating. After all, if you are a professional in the healthcare sector it is unlikely that coding and web design come naturally to you.
Why having a good medical website is important
A 2003 Pew Research Center study discovered that nearly 80% of internet users have actively sought medical and health-related information online. This is a colossal number, indicative of the need for healthcare websites to be smartly designed, helpful, and high-quality in nature.
Healthcare websites often meet with difficulty due to a number of issues, including:
- With so many brands and logos in the marketplace, it can be hard to make yours unique.
- The healthcare industry is strictly governed, leading many marketers to err on the side of caution when it comes to their content.
- When it comes to digital agencies, beautiful and accessible web design is essential but often neglected. Sadly, too many firms are not making their websites available to all users.
- Healthcare websites can often be an overwhelming source of information, due to the vast amount of content they contain.
Although these issues present a challenge, there are numerous healthcare website designs that adhere to the highest standards. Let us explore some of these best practices:
1. Everything Medical
Everything Medical in Redding, California has a stunning landing page that showcases its physical store through an engaging video–allowing visitors to understand what they offer within moments.
They also did a great job of providing a keyword search feature which made it easy to find what exactly the customer is looking for.
Plus, the add-to-cart button allows customers to have an effortless shopping experience by saving their items and continuing shopping before checkout. Purchasing multiple items at once is also made simple with this feature! This ensures a consistent user journey that leads to higher customer satisfaction rates.
Everything Medical goes above and beyond with its content, providing a dynamic blog that covers an array of topics. With each article comes creative subcategories to ensure there is something for everyone!
2. Elite Medical Center
Elite Medical Center‘s website features dynamic images and colors to engage the viewer. From the carousel beneath the header to other images throughout the site, the consistent use of rich, colorful photography helps promote a sense of excitement and optimism.
The use of a deep, vibrant green color for each icon on their Range of Medical Services was a particularly good choice to promote a feeling of health and well-being.
Strategically positioned, their call-to-action makes it simple for prospective patients to book an appointment.
3. Chain of Lakes Cosmetic & Family Dentistry
Chain of Lakes Cosmetic & Family Dentistry offers an attractive website that is conveniently organized for viewers to take the desired actions, like requesting a visit or locating directions. The site’s layout provides your customers with simple navigation and encourages them to make appointments promptly.
On the lower section of the Chain of Lakes Cosmetic & Family Dentistry homepage, prospective customers can find patient feedback that reveals what kind of service they offer. This is a great way to get an inside look into their operations and ensure you make the right decision when choosing your dentist.
Rush presents its medical website, highlighting some of the best achievements they have achieved to date. An eye-catching hero image graces the homepage and ties into other elements around it that contribute in a positive way.
Rush encourages customers to take action with visually stunning and attention-grabbing CTAs that are impossible for web users to ignore.
Site visitors are able to effortlessly browse through 11 distinct specialties of doctors, along with convenient details about events, classes, and the latest medical news.
5. UT Southwestern Medical Center
UT Southwestern Medical Center condenses its homepage to only contain essential information, encouraging simplicity and clarity.
To increase trust and connection with their potential patients, they strategically place two pictures of real medical professionals on their hero image. Additionally, accompanying the photos is an award to demonstrate that they are a reliable healthcare provider. This human-centered approach toward patient care offers peace of mind when searching for the right medical group.
UT’s website design is modern and uncluttered, featuring simple colors and ample white space. Navigation is straightforward as each category provides sufficient information for efficient exploration.
6. Memorial Sloan Kettering Cancer Center
Memorial Sloan Kettering Cancer Center’s website design is not only aesthetically pleasing but also incredibly user-friendly, making it easy for its visitors to book appointments, locate doctors and explore treatment sites.
Beneath the subheading “Cancer care is essential care” lies a dropdown box that contains an extensive list of cancer types treated at Memorial Sloan Kettering. This allows potential patients to be certain that their needs are met here.
MSKCC’s appointment submission forms are incredibly responsive, utilizing a progressive question format that helps capture essential data from site visitors the first time they’re converted into leads. This ensures MSKCC has all of the information it needs to function efficiently and optimally.
Website Design for Your Medical Business
It doesn’t matter if you are a pediatric dentist or an emergency room receptionist — with the correct tools and these tips, you have everything necessary to craft a healthcare website design that is as distinct as each person who visits your business for expert care.
If you are seeking a website for your hospital or medical health organization, Next Level Web Design is a perfect choice. Our years of experience developing websites have enabled us to provide quality services and high-performing results. Visit our website to get in touch with us and receive a free consultation along with a customized estimate for your healthcare web design project!