Don’t be fooled – TikTok isn’t just for youngsters. It’s an essential social media advertising platform that you can use to elevate your brand today.
With a global audience of 825 million adults (18+), TikTok offers an unprecedented level of accessibility for advertisers. It comes as no surprise that the platform now towers over its competition with more than 1 billion active users worldwide!
Also, if you’re looking to reach younger audiences who crave content, TikTok ads is your best bet. Follow the guidelines below and start creating ads that will be surefire winners!
TikTok Ads Statistics as of 2022
If you’re targeting younger adults and females, advertising on TikTok is an ideal choice. Over 41% of users are between the ages of 18-24 while almost 24% happen to be women in that age range – making it the perfect platform for reaching your desired demographic.
The United States currently has the largest TikTok audience at 140.6 million people, but more impressively is the sheer amount of adults situated in other countries that can be reached with ads- particularly those located across Asia and the Middle East!
If your business is seeking a global market, look no further than TikTok’s ads for the perfect audience reach.
Using TikTok Ads can be hugely beneficial for brands. Brands with a diverse range of audiences may find it worthwhile to try out a small-scale campaign, yet the most successful results would likely come from businesses seeking to reach their audience in these areas:
- Companies aiming to target consumers aged 35 and younger
- Companies aiming to target women, especially those aged 18 to 25
- Companies with (or hoping to build) a strong presence in Asia or the Middle East
Type of TikTok Ads
Looking to take your TikTok marketing game up a notch? Our blog outlined five types of TikTok ads that can help you do just that – branded hashtags, top-view ads, in-feed ads, brand takeovers, and brand effects. If these aren’t enough for you though, there are plenty more options out there! We’ll cover an additional five TikTok ads approaches not mentioned in our previous blog so stay tuned.
• Image ads
Get your message to the right people faster by advertising on TikTok’s News Feed apps, such as BuzzVideo, TopBuzz, and Babe. Include a stunning image of your brand or app along with intriguing ad text to draw users in.
• Video ads
Seize the opportunity to create a lasting impression with your potential customers by engaging them with 5-60 second full-screen videos on TikTok and its family of news apps. Each advertisement includes an eye-catching video, display image, brand/app name, and ad text that will help spread awareness about your product or service. With TikTok Ads, you can stand out in the market!
• Spark ads
Spark Ads let you take your brand to the next level by amplifying organic content from either your own account or other accounts. Research done on TikTok proves that when compared with standard In-Feed ads, Spark Ads have a remarkable completion rate of 24% better and an engagement rate of 142% higher!
• Pangle ads
They are Ads placed through the TikTok Audience Network.
• Carousel ads
Take your advertising to the next level with up to 10 diverse captions and images per ad, accessible exclusively via TikTok’s News Feed applications.
Now that you have a handle on the various types of TikTok ads, why not jumpstart your journey with TikTok for Business? All it takes is reading one of our blogs on how to create an account and use this powerful platform.
How much do TikTok ads cost?
When it comes to TikTok Ads, you’ll have full control over your spending with a flexible bidding model. You can set daily and lifetime budgets for campaigns and ad groups that fit within the minimums outlined:
- Daily budget: $50 USD
- Lifetime budget: $50 USD
Ad group level
- Daily budget: $20 USD
- Lifetime budget: Your daily budget multiplied by the number of days scheduled will give you your total cost.
TikTok may be coy about their exact ad costs, yet they have divulged the following valuable tips and information:
- To maximize your ROI, consider utilizing a Bid Cap or Cost Cap bidding strategy. Then, set the campaign-level budget to No Limit while ensuring that each daily ad group’s budget is at least 20x the estimated cost per action (CPA).
- To ensure a successful App Event Optimization, it’s recommended that you set aside an initial budget of at least $100 or 20x the desired Cost-Per-Action (CPA), whichever is higher.
- When utilizing the Lowest Cost bid strategy for Conversions campaigns, it is recommended to allocate at least $100 or 20x your target (CPA), whichever value is greater.
TikTok Ads Costs
G2A utilized video ads to build a presence online and achieved an impressive 12 million impressions at only $0.16 CPM and $0.06 CPC, showing remarkable cost-efficiency in the process!
Mallows Beauty, a beauty brand, witnessed an impressive click-through rate of 2.86% for each cost per click (CPC) of £0.04!
The Coconut Lane campaigns were an outright triumph! Boasting a remarkable cost per click of £0.07 and £0.09, their In-Feed Auction Ads presented themselves as an extraordinary utilization of ad expenditure while connecting with a new target market directly from Shopify’s dashboard – seamlessly tying in the campaign with daily eCommerce tasks.
With the Community Interaction objective, Country Rebel successfully gained 300k TikTok followers in a matter of weeks, making their account boom by 52%! The ROI was also remarkable; they attained each follower for only $0.08 on average!
Schysst käk’s campaign was a great success, generating over 2.5 million impressions and reaching over 350,000 unique users. It also proved to be very cost-effective and had an average CPM of $0.46.
Educatly‘s campaign gained a huge 400+ impressions, a CVR of 6.93%, and generated over 15K high-quality leads, with an average cost per lead of €1.50.
The marketing campaign for ATM Gaming was a huge success, achieving nearly 15,000 downloads during the holidays. By expertly crafting content to fit In-Feed Ads, this led to an expansive reach of 1.6 million people and resulted in a low cost-per-install (CPI) of €0.2 due to its captivating nature.
Breakroom‘s campaign was a resounding success, garnering an unprecedented number of quiz responses from paid and organic sources. Our reach exceeded one million views with our videos boasting 130k views – all at just £0.30 cost per click and delivering astounding 1.15% click-through rates AND conversion rates of 41%.
The campaign was a huge success for Bioré, generating over 8 million impressions. The brand saw more clicks on their TikTok ads in one day than they did in two weeks on other platforms, seeing over 53,000 clicks at a cost per click of only €0.11.
University of Strathclyde‘s campaign delivered great results, hitting benchmarks and beyond. It amassed over 1.47 million impressions and delivered over 14,000 clicks, showing that the community went on to find out more, hopefully, to apply. It also achieved an impressive £0.09 cost-per-click, showing that In-Feed Auction Ads can deliver brilliant efficiency at a low cost.
Best TikTok Ads tips to follow
1. Mix and match your creative styles
Instead of sticking to one creative or a few very similar creatives, try shaking things up! TikTok recommends revitalizing your content every seven days in order to avoid viewer burnout.
Spice up each video by including different scenes with B-roll or transition footage, as suggested by TikTok.
2. Get to the point
TikTok suggests making video ads from 21 to 34 seconds long, though they can be up to a minute in total.
To ensure you don’t lose viewers, it’s crucial to make the initial 3-10 seconds of your TikTok ads captivating and engaging. Many successful ads on TikTok focus on their key message or product within this first few seconds span, proving just how essential they can be in ensuring success!
3. Use sound plus captions
TikTok videos that use audio make up 93% of the highest-ranking content; furthermore, 73% of TikTok users have stated they would pause to watch an ad with audio. Specifically, tracks at or exceeding 120 beats per minute frequently experience the best view count rates.
It’s essential to not neglect captions and text! Utilize text to help emphasize your call-to-action. According to TikTok, ads with the highest view-through rate had a remarkable 40% that included overlaid texts.
4. Stay positive and authentic
TikTok encourages its users to produce content that is bright and inspiring, rather than going for dark vibes. Furthermore, this platform isn’t the place to market your products or services excessively; keep it natural! Moreover, try not to make videos that look overly edited; you don’t want them to come off as too “produced.”
If you want your ads to be truly authentic, why not try incorporating user-generated content? Studies have shown that around one out of every three highly successful auction ad campaigns involves someone looking directly into the camera and speaking to their viewers. This type of engagement is sure to make your advertisements stand out from the rest!
TikTok ads are a great way to get your brand’s message out quickly and effectively. With the right tools and strategies, you can make sure your ad campaign stands out, leaving a lasting impression on your target audience. You should focus on creating captivating content that showcase your brand in an authentic manner. Don’t forget to take advantage of audio, as this can add another dynamic to your TikTok ads campaign that will capture the attention of users. If you combine effective content with the right methods, you can successfully launch a TikTok ads campaign and watch the positive results come rolling in!